Gastronomy and marketing 2023 Marketing trends in Gastronomy
To understand the target audience you want to reach and the message you want to convey, you need to assess the competitors currently on the market. Restaurants are becoming more and more aggressive on social media platforms. With the proliferation of short daily vlogs and Reels videos, most diners are looking online before committing to a restaurant, bar or even pub. This makes an online presence almost essential to launching a successful business.
1. Tik-tok? Of course.
Although many were sceptical at the time of its launch, already in 2019, statistics proved that it has the potential to beat Instagram. It is now one of the most used social platforms, where we see a series of ads every day. In addition to self-branding, we can reach a larger number of users than on Facebook or Instagram. In the gastronomy sector, it is used to showcase a dish, promote a dish or simply to drive traffic. It is considered one of the most effective branding tools in 2023.
2. Why put more emphasis on your website?
A company's website is one of the most valuable restaurant marketing channels, as it can both provide guests with all the information they need and allow them to make a reservation and find out about the restaurant's offer.
Our aim is to encourage potential customers to take action. Book a table, check the menu and the drinks menu. The look and graphic elements must follow the styles that are currently trending. 2023 was the year of minimalism, so clean, simple, pastel and beige colours dominated. Visual illustration was also key to convince guests. It's important to have images on our website that reflect the quality and design of the restaurant.
However, you can also potentially attract visitors who are unaware of your restaurant or website by using search engine optimisation (SEO) techniques to increase its ranking on search engine results pages. In particular, you should use keywords intelligently and focus on local search SEO techniques.
3. Many ways to build regulars
Customer loyalty programmes have long been one of the most popular restaurant marketing tools.These can be combined with various promotions and gifts to enhance the overall customer experience. A clear incentive for customers to return.
That said, the key to a great customer loyalty program is to make customers feel valued for their loyalty to the restaurant. Reward them for returning and they will continue to do so. This will help keep your restaurant full every day and increase the likelihood that they will recommend your restaurant to friends and family.
With the proliferation of digital marketing, the inclusion of social platforms is also driving significant followings and higher footfall. Organising giveaways helps to create a positive image about your restaurant and also increases your number of followers rapidly.
4. QR code to order
QR codes are becoming increasingly common and offer great convenience, allowing smartphone users to scan a QR code and click on a link to access online content. More and more businesses are exploiting this for marketing purposes;
QR codes can also be used within the restaurant to give guests instant access to the menu. You can even drastically reduce the number of physical menus kept on the premises. You can even drastically reduce the number of physical menus kept on the premises. A QR code pointing to the menu with the option to order can also serve as an excellent upselling tool, as guests can quickly order additional drinks or dishes without having to call the waiter.