Tips and tricks that you can contribute to your business success!
Design and brand building
Brand building is one of the most important things a business needs to do to succeed. A brand identifies a business and helps customers identify your products and services. However, it is not just the name and logo that build a brand. The right design also plays a key role in brand building.
3 Tips to make your online presence stronger
An online presence is key for businesses today. The internet is a way to reach people who could be potential customers or clients, and it also allows us to expand our customer base and increase our revenue. Below are three tips that can help you to strengthen your business's online presence.
10 tips for the perfect and SEO-friendly blog post
Writing blog posts takes skill. To keep the reader interested, you need to think through the structure of your content and make it enjoyable. When people like and understand an article, they will be more inclined to share it with others - and this will increase your rankings. So, if you want to improve your writing skills and your rankings, start with these tips on how to write an SEO-friendly blog post!
Marketing misconceptions and the truth behind them
There are a lot of misconceptions and misunderstandings when it comes to marketing. These misconceptions can often prevent businesses from communicating effectively with their target audience and increasing sales. But what lies behind these misconceptions? And what is the truth?
Competition for companies in the social media space: where to act?
As the digital space continues to shape consumer behaviour and market trends, it is becoming increasingly important for companies to be present on social media. But which platform should businesses choose to compete effectively with their competitors? Here we take a look at the most important social media platforms and consider which one might be the best fit for your business.
The Big Dilemma: Facebook or TikTok - Where to advertise?
Welcome to the world of marketing magicians and advertisers! Today, presence and advertising in the digital space is essential for businesses to reach their target audience and increase their brand visibility. But when it comes to deciding where to advertise, it's easy to get confused among the myriad of options. Deciding between two platforms in particular can be difficult: the more traditional Facebook and the emerging TikTok. But which is the better choice? Allow us to unpack this question!
How long should your blog post be?
Unpopular opinion: I think people worry too much about word count in content creation. You can produce a 10,000 word article, but if the content and quality is poor, then the article doesn't deserve to rank well... You lose.
Challenges for achieving organic reach in 2024
Online marketing has always been about competition, with businesses doing everything they can to get to the top of search engine results. However, as we move forward in time, it is becoming increasingly apparent that achieving organic results will be an increasingly difficult task in 2024. But why is it so difficult for businesses today to reach the first page of search engines? Let's take a look at the main challenges.
Social media marketing vs AI
Is artificial intelligence taking over social media marketing? Creative colleagues are still needed! If you only read one article today, make it this one!
From the basics to the front line: marketing definitions
Welcome to the world of marketing, where innovation, creativity and continuous learning are the key to staying competitive! But if you feel lost in a sea of different marketing strategies, tools and trends, don't worry - there's no need to worry. This article will review the important basics of intangible marketing knowledge and guide you along the way.
Target audience strategies
How to create a target market strategy?
Upcoming marketing trends in 2024
There are a lot of changes to come this year. But on the positive side, the year has hardly even started. Why is that an advantage for us? Because we can prepare for these changes, which can give us an advantage over our competitors.
3 tips how to reach 1000 followers on Instagram
Social Media & Instagram
Best Marketing Tipps of 2023
These were the most useful marketing tips of the previous year!
TOP Brand strategy tools in 2023
The challenge is not to design a logo or a slogan, but to create an identity and a value that people can identify with. Here were the top 6 most effective brand strategy elements in 2023.
TikTok and Brand Strategy? It is possible!
Although we don't need to introduce Tiktok, because it happens to be in the public consciousness nowadays, it is important to mention that it can be a key element in brand building.
2023 Marketing trends in Gastronomy
To understand the target audience you want to reach and the message you want to convey, you need to assess the competitors currently on the market. Restaurants are becoming more and more aggressive on social media platforms. With the proliferation of short daily vlogs and Reels videos, most diners are looking online before committing to a restaurant, bar or even pub. This makes an online presence almost essential to launching a successful business.
Top B2C marketing trends of 2023
To keep up with the competition, businesses need to adapt to the latest technologies and growing customer preferences.
What are the most effective B2B content marketing trends in 2023?
The ever-changing digital environment often makes it difficult to keep up with the latest trends, but in order to achieve your goals, it is essential to be aware of the latest changes that can build your marketing strategy.
4 + 1 reasons why your email marketing campaigns are not effective
Top 5 landing page mistakes, that you should avoid
Landing pages are crucial tools in digital marketing. These pages encourage visitors to take specific actions, such as registering, making a purchase, or subscribing to a newsletter. However, many businesses make mistakes that hinder the effectiveness of their landing pages. Below, we highlight five common landing page mistakes you should avoid.
The Mastercard x Red Sheep success story
Have you ever thought about how many social media, email, or bank accounts are hacked daily due to weak passwords? According to an article from Exploding Topics in January, 2,200 people fall victim to cyberattacks every day! Mastercard took this issue seriously and decided to raise awareness, especially among young people, about this danger.
Social Media Trends for 2024: Insights from Hootsuite's Latest Report
As we know, the marketing landscape constantly changes and for marketers it’s a BIG must to stay on top of things. 2024 brings us new challenges in the marketing world such as shifts due to generative AI tools, platform usage and social ROI management, as we learned from Hootsuite's comprehensive Social Trends 2024 Report. But how do these trends shape our current practices? Keep on reading to find out!