Social Media Trends for 2024: Insights from Hootsuite's Latest Report

As we know, the marketing landscape constantly changes and for marketers it’s a BIG must to stay on top of things. 2024 brings us new challenges in the marketing world such as shifts due to generative AI tools, platform usage and social ROI management, as we learned from Hootsuite's comprehensive Social Trends 2024 Report. But how do these trends shape our current practices? Keep on reading to find out!

Marketing misconceptions and the truth behind them

There are a lot of misconceptions and misunderstandings when it comes to marketing. These misconceptions can often prevent businesses from communicating effectively with their target audience and increasing sales. But what lies behind these misconceptions?

Competition for companies in the social media space: where to act?

As the digital space continues to shape consumer behaviour and market trends, it is becoming increasingly important for companies to be present on social media.

The Big Dilemma: Facebook or TikTok - Where to advertise?

Today, presence and advertising in the digital space is essential for businesses to reach their target audiences and increase their brand visibility. But when it comes to deciding where to advertise, it's easy to get confused among the myriad of options.

How long should your blog post be?

You can write a 10 000-word article, but if the content and quality are poor, the article doesn't deserve to be ranked well... You lose.

Challenges for achieving organic reach in 2024

Online marketing has always been about competition, with businesses doing everything they can to get to the top of search engine results. However, as we move forward in time, it is becoming increasingly apparent that achieving organic results will be an increasingly difficult task in 2024.

Competition for companies in the social media space: which one is the most relevant for you?

As the digital space continues to shape consumer behaviour and market trends, it is becoming increasingly important for companies to be present on social media. But which platform should businesses choose to compete effectively with their competitors?

Social media marketing vs AI

Is artificial intelligence taking over social media marketing? Creative colleagues are still needed! If you only read one article today, make it this one!

From the basics to the front line: marketing definitions

Welcome to the world of marketing, where innovation, creativity and continuous learning are the key to staying competitive! But if you feel lost in a sea of different marketing strategies, tools and trends, don't worry - there's no need to worry.

Target audience strategies

Companies seek to increase sales and expand their customer base by reaching the most appropriate target audience for their brand. To do this, businesses can create a target marketing strategy that focuses on attracting a specific group of consumers.

Upcoming marketing trends in 2024

There are a lot of changes to come this year. But on the positive side, the year has hardly even started. Why is that an advantage for us? Because we can prepare for these changes, which can give us an advantage over our competitors.

3 tips how to reach 1000 followers on Instagram

Here are 3 useful tips to help you reach your target of 1000 followers online.

Best Marketing Tipps of 2023

TOP Brand strategy tools in 2023

The challenge is not to design a logo or a slogan, but to create an identity and a value that people can identify with. Here were the top 6 most effective brand strategy elements in 2023.

TikTok and Brand Strategy? It is possible!

Although we don't need to introduce Tiktok, because it happens to be in the public consciousness nowadays, it is important to mention that it can be a key element in brand building.

2023 Marketing trends in Gastronomy

To understand the audience you want to reach and the message you want to convey, you need to assess the competitors currently on the market.

Top B2C marketing trends of 2023

To keep up with the competition, businesses need to adapt to the latest technologies and growing customer preferences.

What are the most effective B2B content marketing trends in 2023?

The ever-changing digital environment often makes it difficult to keep up with the latest trends, but in order to achieve your goals, it is essential to be aware of the latest changes that can build your marketing strategy.

4 + 1 reasons why your email marketing campaigns are not effective

Although the importance of email marketing has been questioned in recent years, figures show that 99% of people with an active email address check their inbox daily.

Boutique marketing agency vs. full service agency

Which one should you choose and what are the differences? What is a boutique agency?

Digital marketing is the field of marketing in which the practice of promoting products or services is done through digital tools and online technologies.

Most important SEO trends of 2023

Online marketing is constantly changing and evolving, leading to new trends. Let's look at the SEO trends of 2023.

Top 5 landing page mistakes, that you should avoid

Landing pages are an extremely important tool in digital marketing. They encourage visitors to take a specific action, such as registering, making a purchase or subscribing to a newsletter. However, many businesses make mistakes that hinder the effectiveness of the page. Here are 5 common landing page mistakes to avoid.

Design and brand building

Brand building is one of the most important things a business needs to do to succeed. A brand identifies a business and helps customers identify your products and services.

3 Tips to make your online presence stronger

An online presence is key for businesses today. The internet is a way to reach people who could be potential customers or clients, and it also allows us to expand our customer base and increase our revenue.

10 tips for the perfect and SEO-friendly blog post

Writing blog posts takes skill. To keep the reader interested, you need to think through the structure of your content and make it enjoyable. When people like and understand an article, they will be more inclined to share it with others - and this will increase your rankings. So, if you want to improve your writing skills and your rankings, start with these tips on how to write an SEO-friendly blog post!