Brandstrategy and design Design and brand building

Brand building is one of the most important things a business needs to do to succeed. A brand identifies a business and helps customers identify your products and services. However, it is not just the name and logo that build a brand. The right design also plays a key role in brand building.

The first impression

People decide whether or not they are interested in your business based on first impressions. The right design will help people get a positive first impression of your business. The logo, branding, website and product design all contribute to creating a first impression. 

 

Memorability

A good design helps people remember your business. Memorability is very important in brand building as customers will only return and buy again if your business was memorable to them. The role of design is particularly important here, as it helps you or your business stand out from the competition.

 

Perceived product quality

People often judge the quality of a product by its design. A well-designed product helps people to rate your products as higher quality and more valuable. Higher quality perception also helps build brand reputation.