Branding & Social Media TikTok and Brand Strategy? It is possible!

Although we don't need to introduce Tiktok, because it happens to be in the public consciousness nowadays, it is important to mention that it can be a key element in brand building.

Tiktok attracts a much wider range of consumers, reaches more customers and has a better chance of becoming part of the public consciousness. In addition to sharing everyday content, many people now use the app to find information. Restaurants, user reviews and also as a programme recommender. With one in three users already using the app for search, it's the perfect way for a business to attract new or younger customers.

As well as helping to reach local customers, it can also engage audiences on a global scale. It is much easier to go viral on TikTok than on other platforms. 

The fun, engaging nature of the content means that people don't just learn about your brand, they start thinking and talking about you as a brand. 

This can be a more personal way of brand building, where you can showcase the less serious side of your company. Following different content trends will ensure you get featured in For You, which will also attract viewers more effectively. 

Another way to increase your presence on Tiktok is through Influencer marketing, which is already used consistently on Instagram. Influencers on Tiktok have a completely different dynamic and follower count, and can be a huge viewership booster. Today, Maybelline, Elseve and L'Oréal also gives prominence to the products promoted by influencers. TikTok can benefit your brand at all stages of the sales funnel, including acquisition and revenue. It's not just an awareness platform. In fact, 92% of users have taken action after watching a TikTok video.

Your steps:

1. Use analytics and trends to show up on the "For You" page!

2. Make sure every post is for brand awareness and engagement!

3. Advertise on Tik Tok!

4. Create filters and effects with brand logo!

5. Use "challenge" hashtags for your videos!

6. Create collaborations with influencers!

 

Source : https://www.dashhudson.com/blog/reels-tiktok-marketing-strategy