Trends & Marketing Upcoming marketing trends in 2024

There are a lot of changes to come this year. But on the positive side, the year has hardly even started. Why is that an advantage for us? Because we can prepare for these changes, which can give us an advantage over our competitors.

1:The rise of Podcasts

The number of blogs has grown significantly in recent years. With 1 billion blogs now in existence, it is difficult to maintain a level of publishing that keeps readers' attention and a strong presence in the public consciousness, even over long periods of time. 

When creating a podcast there are 2 main ways to become popular:

Email campaign - When you release a new podcast episode, promote it with a newsletter campaign. This will get you a lot more subscribers. If you don't have an email list, you can always pay others who do to promote it.

Swap ads - "swap" appearances with other podcasts. So you run ads within your podcast to promote another person's podcast. They do the same for you. It doesn't matter if they have a popular podcast and you don't, it's a great way to get your podcast in front of other audiences and get into the public consciousness.

2: Companies will also spend time on less popular social networks

While Facebook, YouTube and Instagram are the most popular social networks, they don't provide the best return on ad spend.

Remember, just because a social network provides a better return on ad spend doesn't mean it can deliver the volume you want. It's a balancing act, and ideally you need to advertise on all profitable social networks if you want significant reach for your business.

3: There will be no "marketing trenches" outside the brands.

What makes Jordan shoes special is not the quality of the shoe. There are plenty of other high quality shoes... One key is the BRAND!

What made Kylie Cosmetics popular was not the product itself, but the brand and the brand promise. Technology made it easier to copy the competition. But the only thing that can differentiate you is your brand.

Look at what percentage of SEO traffic is linked to your brand in terms of sales volume! This only confirms the strength of your brand.

So you need to focus on brand building first. Follow the rule of 7. What if people interact with your brand 7 times, they are more likely to evangelize and promote you. You can get someone to encounter your brand 7 times by being everywhere. Use all your social channels, podcasting, blogging and even your email list.

4: Change the way you write content.

There are two things in this trend. Firstly, it used to be the 2,300-word articles that ranked first on Google, followed by the 1,447-word articles.

Now let's look at the average article length by industry.

This is due to "tickotification".

The average user spends 95 minutes a day consuming short-form content. The second thing is that human-written content will outperform AI-written content. In 94.12% of cases, human-written content outperformed AI-generated content, which in turn makes it interesting that more and more marketers are relying on AI for content creation.

This makes it easier for your content to stand out from the rest.

The 94.12% statistic is huge, especially as marketers are getting lazier and relying on AI to do everything for them. If you do decide to use AI, make sure that humans modify the content that AI writes, as human control is essential to produce the right content for consumers. 

There will be a lot of changes in 2024, especially because of AI, but if you want to focus on the ones that will deliver big results, focus on the ones above.

Source: https://blog.hubspot.com/marketing/marketing-trends