Trends of 2023 Top B2C marketing trends of 2023

To keep up with the competition, businesses need to adapt to the latest technologies and growing customer preferences.

Hyper-personalization

Personalisation has already gained in importance over the past 2 years, but with the advent of artificial intelligence, it continues to grow in value.
What is hyper-personalisation? Essentially, it means going beyond simple personalisation tactics such as using a customer's name in an email or customising product recommendations based on their previous purchases. Hyper-personalisation involves using data and technology to create truly personalised experiences for each customer. 

As more and more companies invest in hyper-personalisation technology, customer expectations are rising. Brands that cannot deliver personalised experiences will find it difficult to compete.

Augmented reality

Augmented reality (AR) has been on the marketing radar for years, but 2023 could be the year it finally goes mainstream. AR technology allows customers to interact with products in a virtual environment, giving them an even more immersive experience.

In the B2C world, AR can be applied to a wide range of industries, from fashion to household goods and automotive. For example, a furniture store could use AR to allow customers to visualise how a new sofa would look in their living room. And a car brand could create an AR experience that allows customers to virtually "test drive" a car before they buy.

AR can also be used to create fun and immersive marketing campaigns, for example a make-up brand can have customers try on virtual lipstick shades, or a toy company can create an AR-based treasure hunt.

As AR technology becomes more accessible and user-friendly, we expect to see more and more B2C brands experimenting with this immersive technology.

 Customer experience on social platforms

Social commerce allows customers to buy products directly within a social media platform without having to navigate to a separate website or e-commerce store. This can be an effective tool for B2C brands as it reduces disruption to the shopping process and allows customers to shop without leaving the platform where they spend a significant amount of their time.
As social commerce becomes more prevalent, brands that can create a seamless and engaging shopping experience within social media platforms will gain a significant competitive advantage.

 

Influencer marketing 

Influencer marketing has been a popular tactic for B2C brands for years, but in 2023 it has risen to new levels. It means moving beyond traditional sponsored posts and partnering with influencers in more creative and strategic ways.

One trend we are seeing is the rise of 'nano-influencers' - individuals with smaller but highly engaged followings. These influencers often have a narrower audience and can be more affordable for brands to partner with. Companies are also working with these influencers to create more authentic and targeted content.

User-generated content

User-generated content is of great importance in the B2B sector. As customer needs become more numerous and specific, it is essential to provide customers and buyers with more personalised offers. User-generated feedback, stories, comments, blog articles can greatly enhance customer loyalty and shape first impressions. These reviews and testimonials can help leverage the power of social proof, word-of-mouth and advocacy. 

Source : https://www.pulpstrategy.com/the-top-6-b2c-marketing-trends-of-2023