E-mail marketing 4 + 1 reasons why your email marketing campaigns are not effective

4 + 1 reasons why your email marketing campaigns are not effective

Although the importance of email marketing has been questioned in recent years, figures show that 99% of people with an active email address check their inbox daily. Email as a marketing tool is one of the most cost-effective and accessible marketing tools available today, and one that your business can take advantage of. However, it is important to structure your emails correctly for marketing purposes. Without it, you may find that your campaigns are not effective enough. Here's a summary of the 4+1 reasons why your email campaigns can slip. 

1. Lack of segmentation in your customer database. The right database contains information about your customers or clients such as details of their past purchases, interests, and demographics. It's not enough to just collect email addresses and then rush offers and information to the recipients without thought, as this can generate more dislike than interest.

2. Lack of focus. Often, there is no predefined strategy for the content and timing of mailings. It makes sense to create exciting, topical and constructive content that is all related to your business. It is important to send emails regularly, but not to become monotonous in content and topics. 

3. A lack of an appropriate call to action button or text, i.e. a CTA (Call To Action). It is recommended to include a concise, attention-grabbing and clear message in your email that is both engaging and motivating. 

4. It is common for newsletters to end up in the depths of spam or promotional folders, one of the reasons for which may be a lack of domain authentication. Most newsletter sending platforms allow you to authenticate your email address domain to avoid potential errors. 

4+1. Communicating too many open promotions in your email. Although the aim of your email will always be to sell and encourage a purchase, it is important to find a balance between the quality of the content and the incentive to buy.

Managing a large database and producing regular quality content is no small task. So it is advisable to entrust it to a person or agency who can help you with the process. Contact us if you want to entrust your email marketing to a professional team and achieve guaranteed success.