Social & Digital Marketing Best Marketing Tipps of 2023
These were the most useful marketing tips of the previous year!
1. Look for diversification opportunities
Most marketing budgets these days don't allow businesses to target all sales channels at once. You need to carefully select the channels that are most likely to deliver a strong return on your investment.
Look for opportunities to diversify your strategy by researching your target audience first. Identify niche sub-channels where you can cut through the 'marketing noise', such as YouTube, social media groups, etc. You can then start your diversification process and strategy.
2. Make friends with ads on paid social networking sites
86% of businesses are already using Facebook ads and the platform's ad revenue is growing steadily. In addition, the ability to create ads on Instagram, Pinterest and Twitter is expanding.
Social media platforms are continually adjusting their algorithms, making it clear to brands that paid promotion is essential if they want to gain visibility. If you want to maintain or increase the momentum of your social strategy, the use of paid social is essential.
3. Focus on your existing content
Most marketers today are aware that they need to create content in order to build a traffic base. They often focus on creating new content, ignoring the value of their existing assets. But if you want to keep up with today's competitive market, it's important to make the most of your existing content.
To do this:
- find what your most successful content has been and produce similar content in the future
- Update old content with new information, images, visuals
4. Listen to your customers
Nowadays, many people use the internet to find information before investing in a new product or service. So it's crucial to be aware of the power of your customers and what their voice means.
To get the most out of your brand advocates, create campaigns that encourage them to spread your message. For example, create an online community or give rewards for referrals. A good way to do this is to create a hashtag that customers can use.
Audi is a good example.
The company once took advantage of the #WantanR8 hashtag created by a fan on Twitter. They surprised the Twitter user with the chance to drive an R8 for a day, then used the hashtag to promote the vehicle and offer Twitter fans more free rides.
5. Continuously optimise the user experience
Crafting a message that appeals to your target audience is just the first step to online marketing success. No matter how good your content is, it won't generate conversions if it's not accompanied by an excellent website user experience (UX).
That's why you need to constantly test and optimise your UX to achieve your marketing goals. This includes improving site speed and navigation, ensuring content is easy to consume on mobile devices and much more.
6. Combining online and offline strategies
Creating a consistent customer experience online and offline is an important aspect of memorable marketing. Increasingly, businesses are using virtual and in-person events to influence audiences and drive sales, but they are often thought of as 'siloed' from online marketing initiatives.
To get the most out of virtual and in-person marketing, first determine what actions you want your audience to take after the event (e.g. engage with your emails, sign up for a free product demonstration, etc.).
Then create a virtual or in-person experience that helps them along the way.
7. Focus on authenticity
This is one of our most important marketing tips. Consumers are now aware that content created by businesses is scheduled and scheduled. They're unlikely to respond positively to content that's targeted at sales, so brands need to develop better strategies to build authentic relationships with their audiences.
One of the best ways to prioritise authenticity in your marketing is to create live content. Host a live podcast, stream Facebook Live videos, etc. Make mistakes and go with the flow - you'd be surprised how positively your audience can respond to all of this.
8. Create a lasting message
There are only limited opportunities to directly promote products and services through marketing. Sometimes it's worth deviating from your core marketing plan to tell stories that make your brand more memorable and likeable.
The more creative you get with storytelling marketing, the more likely you are to stand out and improve your brand image.
With these tips in place, we can look forward to a strong and purposeful 2024!
Source: https://www.constantcontact.com/blog/marketing-tips/