Artificial Intelligence Social media marketing vs AI

Is artificial intelligence taking over social media marketing? Creative colleagues are still needed! If you only read one article today, make it this one!

Even though 2024 is still the year of soaring AI, it's time to summarise what impact it's having on social media marketing. Since before the emergence of AI, marketing agencies mainly focused on human creativity and expertise based on experience, the question arises as to what impact AI has on agency workflows. Let's see. 

The rapid development of artificial intelligence (AI) has revolutionised the business world in many areas. Marketing is no exception. AI can process, segment and analyse large amounts of data and help companies develop more effective marketing strategies. While AI has many advantages, there are areas where human creativity and understanding are essential. In this article, we explore why you should be wary of using AI when creating marketing content.

Since the release of Chat GPT 2022, AI tools have been serving as a kind of assistant to marketers. They are often used for copywriting, content production, brainstorming and other small tasks. However, the question arises as to what aspects of relying solely on AI-generated content is not advisable!

 

Lack of creativity and individual approach

Content written in AI often lacks human creativity and a unique approach. Creativity is key in marketing because it helps companies stand out from competitors and attracts consumers to their brand message.

Lack of a human voice

AI-generated content often lacks a human voice or emotion. A marketing content should not only convey information, but also evoke emotions in the target audience. AI-written content often feels sterile and lifeless, reducing consumer interest and engagement. You've probably experienced the same... 

Lack of cultural and linguistic sensitivity

AI lacks human cultural or linguistic sensitivity. This means that the characteristics of a given culture or language cannot always be interpreted and applied correctly. This can lead to serious errors in a text/caption or ad, can be offensive or send the wrong message to the target audience. Red flag for copy paste from chat GPT!!! You could get yourself or your client in big trouble! 

Not taking into account current trends and reactions

Content written by AI only works on the basis of available data, does not take into account current trends, does not work with up-to-date information and events that may influence consumer behaviour and preferences, or even the content of the message being delivered. When it comes to world holidays, for example, or events in the life of a company, it is important that content writing is checked and monitored by a professional to ensure that it is personalised.

So if we can give you any advice, it would be to be sensible! The golden mean is best.