Social Media Marketing Challenges for achieving organic reach in 2024

Online marketing has always been about competition, with businesses doing everything they can to get to the top of search engine results. However, as we move forward in time, it is becoming increasingly apparent that achieving organic results will be an increasingly difficult task in 2024. But why is it so difficult for businesses today to reach the first page of search engines? Let's take a look at the main challenges.

Increasing competition:
The number of businesses in the online space continues to grow. This means that more and more players are fighting for the same or similar keywords. Increased competition automatically increases the competition for rankings, making it harder to achieve organic placements.

Search algorithms are constantly changing:
Google and other search engine algorithms are constantly changing and evolving. As algorithms are updated, once effective techniques may no longer work. This means that businesses must constantly adapt to new requirements and trends in order to stay competitive.

Changing user habits:
The behaviour and habits of internet users are constantly changing. Today, people are mainly looking for information on smartphones and tablets. In addition, voice search is becoming increasingly popular. These changes are affecting organic search results and are important for companies to recognise and be aware of the tools that users use most often, so that they can tailor their content accordingly. 

The spread of the subscription model:
Many search engines and online platforms have moved to a subscription model. This means that paid ads and content are favoured over organic content. Businesses are therefore increasingly having to make an effort to attract attention with free, organic results.

Content oversaturation:
The online space is saturated with content. Millions of times more content is uploaded to the internet every day. This content glut makes it harder for businesses to stand out and get ahead/stand out from the competition.
Achieving organic results in 2024 will be more challenging than ever. However, this does not mean that it is an impossible task. Businesses will just have to adapt to the new environment and adopt creative and strategic approaches to achieve the desired organic rankings in search engine results. Content quality, the application of SEO best practices and improving the user experience can be key factors in this process.