search engine optimization Most important SEO trends of 2023

Online marketing is constantly changing and evolving, leading to new trends. Let's look at the SEO trends of 2023. 

AI-based optimisation

AI-based SEO has been around for a while, but is expected to become even more important in 2023. With AI, businesses will be able to make more accurate predictions about customer and visitor behaviour and make better decisions about content development and keyword choice.

 

Experience-driven optimisation

Experiential optimisation means that pages will be more user-friendly, interactive and easy to navigate. Google's algorithms are increasingly paying attention to the user experience of pages, and experiential optimisation can help businesses achieve better rankings in search results.

 

Mobile-friendly content

A mobile-friendly approach has been an important factor in SEO for a few years now, but it will be even more important in 2023. People are increasingly using phones to browse the internet, so businesses need to make sure their sites work perfectly on mobile devices.

 

Voice search engine optimisation

Smart assistants such as Amazon's Alexa and Google Home are becoming increasingly popular and people are using them more and more often for searches. This means that businesses need to optimise for voice search engines too. The keywords and search habits of voice searches are different to text-based searches, so content and keywords need to be optimised accordingly.

 

Content quality

Content quality has always been an important factor in SEO, and 2023 will be no different. Google's algorithms are increasingly looking at content quality, and businesses need to produce quality and valuable content that provides real value to their target audience.