Digital marketing

Digital marketing is the field of marketing in which the practice of promoting products or services is done through digital tools and online technologies. 

Why is digital marketing important?

• Firstly, you can reach a much larger target audience without being constrained by physical limitations. 
• You can get big things out of a small budget
• You can easily specify your target audience
• Build a direct relationship with your customers
• Measurable results 

Can digital marketing work for all businesses?
Yes! The primary goal of digital marketing is to understand the needs and requirements of consumers and provide them with high quality, relevant content, so an online presence can be a good complement to offline marketing tools. 

There are many areas of online marketing, let's look at them now:

Search engine optimisation
Search engine optimisation (SEO) is technically a marketing tool rather than a form of marketing. It makes websites attractive to the search engine so that they rank as highly as possible. 

Content marketing
Unlike traditional advertising, the goal of content marketing is to convert leads into customers. The different types of content include blog posts, e-books, newsletters, video or audio transcripts, brochures and infographics. These make it easy to connect with your target audience.

Social media marketing

Social media marketing is about creating online brand awareness and driving traffic by engaging people. Increase engagement through shares, comments, likes. 

Pay-Per-Click marketing

Pay-per-click (PPC) is a form of digital marketing that pays for each click on your digital ads. It allows you to select the conversions you want to target and track them through your chosen digital marketing channels to monitor the status of your campaign.

 

Affiliate Marketing

This digital marketing strategy allows you to earn money by advertising another person or organisation's business. As an affiliate, you earn a commission when customers purchase the products you promote.

 

Influencer Marketing

Influencer marketing is all about partnering with the right influencer who has a large following, so you can introduce your products or services to their followers. This is an effective strategy for reaching a wider and newer audience.

 

Email marketing

This involves sending promotional messages designed to get recipients to click and then buy.The subject of the email can be easily personalised, as can the content, so it is tailored to the recipients' interests.